Founder Zoraina Malik's dedication to meticulous detail and her perpetual quest for innovation converge to create a uniquely intimate experience for each client, resulting in fresh, imaginative designs infused with vibrant hues, textured layers, and unexpected natural elements. A prodigious learner of her craft, Zoraina honed her skills under the tutelage of esteemed designers such as Belle Fleur and Oscar Mora before establishing lilac in 2017. Her relentless pursuit of excellence has taken her on expeditions to flower farms and markets across the globe, from the lush fields of Colombia in search of the most exquisite roses to the ethereal landscapes of Japan for the dreamiest sweet peas. She has also embarked on educational journeys to cities like Paris and Dubai, where she gleaned insights from master florists orchestrating some of the world's most opulent affairs.
The name "lilac" pays homage to a cherished lilac-print scarf once belonging to Zoraina's late mother, a treasured memento so dear to her that she incorporated a swatch of its fabric into the hem of her wedding gown. It is this profound attention to detail, imbued with heartfelt meaning and personal significance, that Zoraina infuses into every design, ensuring that each creation resonates deeply with its intended recipient.